“First we make our habits, then our habits make us.”
Everyone needs an edge in his life to be successful. Be it any career, few things differentiate you from your colleagues in the same department. The sole aim of professional life is to contribute to society and make this world a better place to live. Marketing as a career offers new challenges every minute and as an effective Marketer, you should be ready to keep the show going.
Here I present to you the 7 most essential and highly effective habits that can help you shine in your Marketing career.
1. Get Your Basics Right
As an effective Marketing Professional, you need to be well versed in different marketing concepts. Some of the fundamental concepts of Marketing include:
The Marketing Mix
4Ps / 7Ps of Marketing
Marketing Funnel
Segmenting, Targeting and Positioning (STP)
Communication Mix
Market Research Methods and many more...
Every Marketing problem has its answer hidden in these basics and you can come out as a very resourceful team member if you have the basics at the right place. So take out a few hours every month to brush your fundamentals and keep applying them to your current campaigns.
As the famous author Robin Sharma says:
Success is all about consistency around the fundamentals.
2. Maintain Workflow
Most often during the weekly review meetings, new concerns are raised and new objectives are added to your marketing campaigns. Noting down all the points in an organized manner will make you master the workflow. With an effective workflow chart, you not only achieve high efficiency but also gets to delegate the right work to the right team member.
Workflows help in streamlining the following marketing tasks and helps in reducing errors improving the overall efficiency of the team. The 5 unexpected benefits of making workflows are :
Workflows give increased access to information
Workflows help in delegating responsibilities to the right people
Workflows improve the campaign visibility and success rate
Managers can focus on the overall Marketing strategy while looking at Workflows
Workflows provide an audit trail which in turn helps to track issues
3. Meet the Team often
Your team is the biggest support system and aligning their thoughts in the right direction can get you amazing results. A morning huddle (also known as daily stand-up or daily scrum) is probably the single most effective meeting that you can have with your team. The key lies in the purpose of the team huddle. Your goal is to check in with team members about what your day will look like.
Setting the objectives clearly for your team members is the first thing to start the day. When everyone has clarity on their jobs, it becomes fairly simple to ask for the required resources. While I believe you must already be having a monthly review meeting with your teams, however, a daily morning huddle will act as a reinforcement for both to reduce the expectation vs. reality gap.
4. Set Clear Campaign Goals
Marketing is not only about fancy creatives, logos, and advertising campaigns. Marketing has a bigger role to play in the organization. It helps in bringing more business which in turn helps in the overall growth of the organization. The more clarity you have on your Marketing Goals, the more lean and sharp will be your campaigns.
The best thing would be to take inputs from the senior management regularly and keep updating the goal sheet for a month, a year, 3 years, and 5 years.
“All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do. ”
5. Practice Meditation
Marketing Professionals are required to work on a couple of campaigns together with different objectives and teams. Hence multitasking is required with a high level of concentration and teamwork. Things might get out of control if the communication between the teams is not consistent and the expectations are not set correctly. This will surely drain you mentally and physically, hence as an effective Marketer should practice Meditation to achieve Mindfulness. Meditation gives you Mindfulness.
Mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.
Mindfulness will help you build a happy life around your family and career.
6. Failures Are Part Of Life
Failure is the state or condition of not meeting a desirable or intended objective and may be viewed as the opposite of success. Whether you are unable to meet the targets or the overall marketing campaign of your new product fails, giving up can never be an option.
This positive energy that you carry every day with the help of mediation will guide you to realign the strategy towards success. This the time to go back to fundamentals and study the pain points. Learn from the mistakes and improvise. But giving up can never be an option.
Always remember this amazing quote by Napoleon Hill
Success comes to those who become success conscious. Failure comes to those who indifferently allow themselves to become failure conscious.
7. Learning is not optional
Marketing is everywhere and an average human sees more than 200 ads per day. It could be your Social Media, Television, Billboards, Newspapers, Radio, SMS, and much more. Hence as a Marketer, try to learn and grasp the hidden objectives behind these marketing campaigns. They can give some amazing insights into how people will respond to your next campaign.
Try to read at least one blog or article every day which explains the new trends in marketing, branding, and communications. You will be delighted to know that by the end of a month you would have read almost 30 articles and by year-end, you will be able to mentor your team most effectively.
At Marketing Wizards, I aim to offer a holistic learning experience to every individual. As the future of Marketing, I would like to offer you courses which are designed to cover the fundamentals, latest trends, case studies and improve your overall personality. All this delivered in just a few weeks via Interactive Online Classes at the most reasonable course fee.
Do check out our course for Certified Marketing Professional.
Hi, this is Amit, the founder of Marketing Wizards. I am on a mission to empower the youth and small & medium business owners. With the help of short duration courses in the field of Marketing and Branding, I would like to reduce the gap between theory and practical application. With a decade of experience in the field of Marketing and Communication, I am here to reduce the learning time and maximize the application time.
I believe that learning without application is like a cake without icing. Start your journey today and get ready to take yourself to the next level!