Updated: Feb 15
Digital Marketing is one of the hottest career options right now. The demand for experts in the Digital Marketing field is growing rapidly at 34% per annum in India and it is projected to generate 20 lakhs new jobs this year. With ongoing COVID-19 pandemic and work from home culture, choosing Digital Marketing as a career option is the best decision you can make.
Whether you are a graduate, engineer, professional, or a homemaker - by following these easy steps, you can start your digital Marketing career in just a few weeks. Remember the only thing that matters in Digital Marketing is your creativity and the hunger to learn and test new tools every day.
1. Learn the Basics of Marketing
Making the core strong is the first step to a successful career. Learning the basics of Marketing will make your core stronger. You need to know the basic marketing principles which are used in day to day businesses. You can start with basic concepts like:
The Marketing Mix
4Ps / 7Ps of Marketing
The Marketing Funnel
Segmenting, Targeting and Positioning (STP)
After all the main aim of Digital Marketing is to start generating business in the longer run.
2. Get Yourself Online
I believe you are already present on most of the social media handles like Facebook, Instagram, Twitter, Instagram, and LinkedIn. However, you now need to start looking at them as business platforms. Know the strengths and weaknesses of each platform along with the kind of audience it caters to. Start following leading brands, content creators, and professionals on all the platforms to learn the kind of content they are posting. Start looking for the trending topics and share your views via tweets, group posts, and comments. You need to get in the game and start experiencing the power of Social Media.
Some of the best Facebook pages to start following right now:
3. Learn tools to showcase your creativity
If you are already an advanced user then you might consider looking out for creative tools that can enhance your working style and represent your skills. Whether it's a simple motivational quote that you would like to start with or might want to make a video. Online tools help you get things done very effectively. Obviously, for advanced tools options you need to take a paid subscription, however, to start learning you can always take the free plan.
The best creative tools, apps, and websites that you can start using right now are:
4. Get Certification in Digital Marketing
Choosing the right certification course can actually change your whole life. With the right kind of mentorship, you can enhance your Digital Marketing skills and gain confidence in creating Marketing Campaigns that deliver the right results. Marketing Wizards offers a Certified Digital Marketing Executive Course, which is designed for beginners in this field. This course has all the essentials to bring you on the right career track of Digital Marketing in just 4 weeks.
Unlike other online learning platforms, Marketing Wizards offer Live Interactive Classes to a small batch size of up to 7 students. Along with the concepts and online tools, one also gets to work on live projects and gain a deeper understanding. You can learn more about the Certification course here.
5. Build a Strong Portfolio
“The first step towards getting somewhere is to decide you’re not going to stay where you are.” - John Pierpont “J.P.” Morgan
Starting small is the key to make it Big in Life. You may start by working for small brands or in fact local businesses that are looking for interns in Digital Marketing. Be proactive in approaching the local business and ask for work. Sometime you might have to work for free too, but take that opportunity and start working. And that's how you will start building your portfolio of Digital Marketing.
On your journey to becoming an awesome Digital Marketer, you would definitely need to maintain a strong portfolio of Marketing Campaigns, Creatives, Websites that you have worked for. Keep all the data safe and secure so that you can showcase your work when asked for. And here is the protip, be proactive on your LinkedIn account by featuring your work. Good companies are always on a lookout for energetic and innovative talent.
Hi, this is Amit, the founder of Marketing Wizards. I am on a mission to empower the youth and small & medium business owners. With the help of short duration courses in the field of Marketing and Branding, I would like to reduce the gap between theory and practical application. With a decade of experience in the field of Marketing and Communication, I am here to reduce the learning time and maximize the application time.
I believe that learning without application is like a cake without icing. Start your journey today and get ready to take yourself to the next level!